Revenue Influencers is the positive outcome of years of B2B marketing and sales frustration. While leading the marketing effort for a variety of B2B companies, co-founder Pam Hege searched for the right blend of strategy, tactics and technology to grow business and maintain profitability.
It became apparent that embracing trendy marketing concepts, ever-evolving marketing channels and the promise of marketing automation was not going to deliver the results the company’s leadership was expecting to see. She found the same was true for the majority of her marketing and sales peers at other companies.
She began dissecting every inch of the marketing and sales pipeline and comparing what successful companies did differently than those struggling to hit their marketing and sales goals. She finally recognized that what she and her peers had been focusing on and trying to fix were all symptoms of the problem, not the cause.
The cause was the lack of, or broken, lead-to-revenue process. To grow business and maintain profitability you needed to think less about the silos of marketing and sales, and more about the continuum of the initial lead generation through to the close of the sale.
It was an “AHA” moment that redefined Pam’s professional focus and led her to build Revenue Influencers. During the past six years, our team has worked to define and document an optimized process that can be deployed to generate consistent revenue growth for our clients and help their marketing and sales teams work together.
It’s simply who we are and what we do.