Defined Process, Accountability, More Revenue
Statistics indicate that only 27 percent of your prospective customers come ready to buy. That means if you don’t have a defined and documented process for managing the other 73 percent sitting in your lead-to-revenue flow as engaged lead or identified prospects they will leak out and evaporate. The result? Your marketing and sales team will have a hard time hitting revenue goals.
Our lead-to-revenue design services focus on discovering, developing, documenting and implementing a defined lead flow that aligns marketing and sales to ensure that potential buyers don’t fall through the cracks. Components of the design include:
In addition to designing and documenting the process, we’ll recalibrate your marketing and sales technology to increase individual lead and contact visibility, monitor the actions that will trigger the next point of engagement leading to conversion and improve overall reporting and visibility into your business. Our proven approach to lead-to-revenue design reduces leakage, increases engagement, improves visibility and drives conversion to help your team deliver increased revenue.