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B2B MARKETING & SALES RESOURCES

Stuff to Help You Succeed

Whether you’re looking for fresh ideas to test or specific step-by-step guidance on the best way to attract, engage, nurture and convert prospects into customers, you’ll find it here. We’ve collected best practices from around the Web and even created a few of our own. Engage your mind and learn how to drive real revenue results.

DEMAND GENERATION BENCHMARK REPORT

Our friends at Hubspot partnered with Qualtrics to find out how companies are generating demand for their brands and how successful they’ve been in their efforts. Check out the results.

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LEAD-TO-REVENUE
ASSESSMENT OVERVIEW

Learn more about our Lead-to-Revenue Assessment designed to diagnose and repair your L2R flow to align your marketing and sales teams, improve performance and drive revenue.

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7 Steps for Optimizing Lead Management_Homeport Marketing

7 STEPS FOR OPTIMIZING LEAD MANAGEMENT

Whether you are using a homegrown lead management system or leveraging the latest marketing and sales technologies these steps will improve performance and generate more sales.

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25 greatest lead generation tips_homeport marketing

25 GREATEST LEAD GENERATION TIPS & IDEAS

Generating leads – both high in quantity and quality – is a marketer’s most important objective. Our eGuide exposes the top 25 techniques you should use to increase leads and drive revenue.

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SIX MARKETING METRICS YOUR BOSS CARES ABOUT

Learn how to calculate and present the six marketing metrics that matter to your boss to prove the ROI of your marketing efforts and gain better positioning with your company’s leadership.

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lead-to-revenue detail_homeport marketing

DIAGNOSE & REPAIR YOUR LEAD-TO-REVENUE PROCESS

Identify weaknesses and gaps in your lead-to-revenue flow that allow potential buyers to disengage and disappear. A lead-to-revenue assessment can clear the path to conversion.

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