Thanks to channels like search, social media, and content marketing there isn’t a shortage of leads, just a shortage of ready buyers. That’s where implementing an effective lead engagement and nurturing program can make a difference.
Lead nurturing pulls potential customers deeper into your value proposition and closer to your sales team with content and messaging that educates, entertains and provides them with the information they are looking for. This relevant and consistent communication allows you to establish, develop and track engagement with leads who aren’t ready to buy.
Our lead engagement and nurturing programs focus on progressively moving prospects through a series of relevant content stages that map to your product or service buying cycle. We monitor engagement and action as the lead matures from awareness to a sales-ready stage. By leveraging a defined lead engagement and nurturing strategy for your prospects, you will increase sales productivity and reduce time to close.
And just as important as delivering the right messaging and the right cadence based upon engagement is ensuring that the email communication they receive and landing pages they click-thru to render well on any device. Our creative and code team have mastered the creation of email templates that are engaging, responsive and work in any marketing automation or email delivery platform.