Stop Treating Symptoms
Over the years I’ve come to realize how challenges in my personal life can mirror challenges within a business, especially when it comes to revenue growth. A few years back I started coughing when I woke up. I blamed it on allergies and made a stop at the drug store filling a basket with everything promising relief.Read more
Is “Too Much” Martech Costing You Revenue?
In 2015 columnist Rachel Balik wrote in a MARTECH Today article “If marketing technology had a spirit animal, it would probably be a bunny rabbit.” She was making the statement in response to Scott Brinker reporting almost 2,000 marketing technologies available. That was up from just 150 in 2011.Read more