B2B Sales & Marketing Data Matters

B2B Sales & Marketing Data Matters

As Homeport’s Managing Partner, I am the one to take the calls from B2B revenue influencers in need. Earlier this week I spoke with two prospects who were desperately seeking help with “lead generation.” One was a B2B technology company…

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Nurturing – It Takes A Village

Nurturing – It Takes A Village

Research indicates that approximately 73% of leads you capture are not yet ready to buy. So what do you do with that 73%? Nurture them, of course. Lead nurturing – engaging, educating and guiding potential buyers through the middle of…

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