B2B marketing is a thankless job. The sales team is screaming for qualified leads ready to close. Leadership wants more ROI on the marketing spend. You’re just trying to keep the wheels on the bus and stay ahead of everything being thrown at you – lead gen, nurturing, marketing automation, social, content, etc., etc. We understand; we’ve been there.
We help by offering a fresh set of eyes to identify what’s slowing you down, our experience to recommend actionable steps to get you on the right track, and an extra pair of hands to support implementation. We’ll even share what we know and try our best to help you make sense of all the marketing hype you’ve been reading on the Web. We’ll make you a hero.
B2B selling is not easy, especially when you’re not sure what to share with your prospect and when. To succeed you need easy-to-use tools, a consistent process you can follow, better lead management, data that will help you close and piping hot leads.
That’s where we help. We focus on the entire lead-to-revenue process that includes not only how leads enter the funnel, but what happens to them as they make their way to your pipeline. We mind the gaps and remove the barriers to sales so when you engage the prospect he knows what you offering and how it will help his business. You’ll close more sales.
As CMO, you don’t have to read one more article on LinkedIn to know about the pressures marketing leaders are under, you live it. It used to be just about driving leads and managing marketing budgets. Now you’re involved in marketing technology, building the company’s online reputation, publishing content for thought leadership and managing a new breed of digital marketers, analysts, and technologists. Moreover, you are an equal partner with sales in driving conversions and hitting revenue goals.
We help you manage it all and hit your goals by assessing your current lead-to-revenue process and rebuilding it to reduce the friction in the buyer’s journey and increase conversions to drive sales. From strategy to tactics and technology utilization to implementation, we’ll partner with you in whatever role you need us to play. You’ll sleep better at night.
As CTO, you have a lot of people playing in your sandbox today, specifically your company’s marketing and sales leadership. They want marketing automation, CRM, social listening, sales chat, and more. Half of the time you aren’t even brought into the conversation with vendors until the contract is signed and marketing and sales want to go live. And while it may be good for the company, it certainly creates a bit of craziness in your world, especially when it comes to set-up, integration and implementation.
Our technologists speak marketing and sales fluently. They’ll translate it all into a scope of work that your team will easily understand and be able to deliver on a tight deadline. When you move on to the next internal project, our team remains behind to provide training to the marketing and sales team so the technology gets used and you can show ROI for the investment. You’ll feel less stress.
As CEO, you want better leads, more deals, faster closing times and stronger ROI for your marketing and sales investments. Is that too much to ask for? Perhaps. Without a defined and optimized lead-to-revenue process for capturing, managing, nurturing and converting lookers into buyers chances are you won’t be getting what you’re asking for anytime soon.
We help by providing an outside-in look at your buyer’s journey to determine where you are now, where you need to be and what it will take to get you there. We work side-by-side with your marketing, sales and IT teams to build or rebuild a lead-to-revenue process that closes nurture gaps, optimizes lead flow, improves technology performance and increases ROI through higher conversion rates. You’ll be able to stop asking.