Despite an effective marketing program, a focused sales team and the latest marketing and sales technology, many companies continue to miss revenue goals and show negative ROI. The reason? Lack of an effective and documented process for attracting, engaging, nurturing, managing and converting leads into customers.
Recognizing the truth about the health of your database, the quality of your lead flow, the relevance of your content to the buyer’s journey and the utilization of your marketing and sales technology is the first step toward improving the performance of your lead-to-revenue process.
Our lead-to-revenue assessment can identify weaknesses and gaps in the lead management and lifecycle process your company has set up for generating, qualifying, and nurturing leads before handing qualified opportunities to the sales team to close. By reviewing your lead-to-revenue process, we can diagnose and repair where your prospects disengage and disappear.
Completed within 45 days, our lead-to-revenue assessment provides a detailed report on the health of your lead lifecycle and actionable recommendations to:
- Close nurture gaps
- Optimize lead flow
- Improve technology performance
- Increase ROI through higher conversion rates
- Drive more revenue
If you’re not delivering on your revenue goals or seeing ROI on your technology investment, contact us. Our lead-to-revenue assessment can help you determine where you are now, where you need to be and how to get there.